(Z)E(L)PICNESS

tripudios:

Madrid Spain based artist collective Boa Mistura recently gave a small corner of Brazil one very colorful and meaningful typographic makeover. Working with the inhabitants, including the children of Brasilândia Vila, a poor suburb on the outskirts of São Paulo, the team took the narrow streets and covered them with vibrent, colorful paint, leaving only the beautiful words beleza, amor, doçura, firmeza and orgulho (beauty, love, sweetness, firmness and pride) painted on the walls. The bold white typography is drawn in perspective down the narrow corridors, revealing itself to passerby for only a moment as they walk past the one location where the lines merge into the form of words.

(via adrifts)